Why Having Good Website Uptime is essential?
Uptime measures the time a website is ready to go online. It is a technical definition which is quite easy to understand. But, what you must also know is the importance of uptime for the business. Whether you are a multinational corporation, small company, retailer, blogger or an e-commerce platform- if the web traffic cannot reach your site, for several practical purposes your online business channel is closed. That explains why site uptime, the percentage of time a site is available to internet surfers, is an important metric for a website. 
For recent years, organizations are striving to make sure that the net users can access their site 100% of that time period as a quarterly or yearly goal. However, this is goal is hard to attain and requires both preparation and some luck. Companies, big or small, at some time time face the issue of downtime. There are many causes that can result in a website to decrease. A recent survey among small and midsized companies reveals that the leading causes of downtime are: 
 
? Hardware failures ? Software failures ? Human errors and ? Natural disasters 
 
To understand how uptime plays a part in a healthy business, you need to realize how downtime negatively affects a business. Your organization will probably to lose on several dimensions because of website downtime. 
 
Sales and Revenue Are Affected If Site Uptime is Not Good As already mentioned at the beginning of the write-up, sales should come to a halt when your website is down. As the users can no longer access your webpages, your website will come to a grinding halt. That is a major concern if your business solely or majorly depends on online sales. This will obviously result in loss of revenue. World? runkeeper.com status ?s website remained down for almost 13 minutes in 2016. The outage has cost the company a lack of $2 million per minute. 
 
Those businesses not solely influenced by their website also suffer some form of monetary loss when their site is down. 
 
Customer Trusts and Loyalty Takes a Hit Due To Lack of Website Uptime It does not matter how good your site design is, how effective your promotions are and how well this content is written. If your website falls often or takes a very long time to load, all your efforts spent to create an exceptional site will undoubtedly be in vain. When potential customers visit your website for the first time and find that it is unavailable, they'll likely never return. Even the most loyal customers usually do not hesitate to visit your competitor?s site which is only a click away. A 2017 survey conducted among 1000 UK consumers by Wirehive, a digital agency hosting specialist, revealed that 68% of these are negatively suffering from web downtime. 
 
Search Engine Rank Positions Can Fall Due To Consistent Site Uptime Failure If your website remains inaccessible often, Search engines will notice that. Your site?s rank positions may be negatively affected in the search engine result pages, if your online site experiences downtime often. On the other hand, maintaining a good site uptimestatistics can make your site rank better in the serp's. Better ranks obviously mean more traffic.
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